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GARAGE SALE PROMOTING FOR QUICK AND EASY MONEY

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GARAGE SALE PROMOTING FOR QUICK AND EASY MONEY
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Pick almost any city or town in the country, drive through any middle class neighbourhood, or residential area on the weekend, and you’re sure to spot at least half a dozen garage sales.

What’s being sold at these garage sales?

The accumulated “junk” people no longer use or want taking up space in or around their homes.

Are they making any money with these garage sales? You’d better believe they’re making money!

It’s not at all uncommon to make £300 with a weekend garage sale.

Is it hard to put on a profitable garage sale? Well, yes and no. It really does take some of your time, and also requires an
awareness of a few merchandising tactics.

But the problems in running a successful garage sale are small in comparison to the profits.

Who are the buyers, and how do you get them to come to your garage sale?

Your customers are going to be “everybody”, and you get them over to your garage sale with a little bit of advertising and promotion.

Let’s look at the background: everybody accumulates the kind of garage sale items that other people are searching for, and are willing to buy.

These items range from no longer wanted or outgrown items of clothing to furniture, tools, knick-knacks, books, pictures, and toys.

Many garage sale items are objects of merchandise purchased on impulse, and later found to be not what the buyer wanted.

He discovered too late that he really didn’t have a use for it, or he no longer has a need for it. Many items found at garage
sales are gifts that have been given to the seller, but are the wrong size or incorrect choice for the recipient.

The problem with most people is that they haven’t the time to gather up all the items “just taking up space” in and around
their homes and staging a garage sale to get rid of them.

Many people don’t know how to stage a garage sale, and many other people feel that putting on a garage sale is just too much bother and work. This is where you enter the picture.

Your enterprise will be an ongoing garage sale of items donated and collected from these people who lack the inclination to put on garage sales of their own.

Step one is education: Spend a few weeks visiting all the garage sales, swap meets and flea markets in your area.

Find out what’s being offered for sale, what people are buying, and how the merchandise is being sold.

Generally an item is tagged with a price, but the seller is open to almost any reasonable offer from the customer.

Another thing you want to do is make mental notes of the way the merchandise is displayed, and how the customers are allowed to browse.

Start your own garage sale by clearing out your own basement, attic, closets and garage. Talk to your relatives and friends, tell them what you’re going to do and ask them for donations of no longer used or wanted items.

It’s here that you’ll get your first experience in negotiating, and finally an agreement for you to display and sell other
people’s merchandise for a percentage of the price.

You’ll find people explaining that they really don’t have a use for a specific item or they really don’t want to keep storing
it, but because of sentimental reasons, “just hate to give it away”.

Once you’ve had a little experience with this type of seller, you will be able to advertise in the newspaper that you buy
garage sale items, or take them on consignment for a percentage of the final sales price.

The advertising angle is really quite simple, and shouldn’t cost very much either.

You should run an ad in your local free paper, for about three weeks in advance of, and up to the day of your sale.

Once you’re operating on a full time, every day of the week scale, you’ll want to change your ad schedule and the style of
the advertising.

But in getting started, go with small classified ads simply announcing your garage sale, emphasising that you’ve got
something of interest to everyone – everything from A to Z.

To get ideas on how to write your ad, check your newspaper for a week or(so; cut out all the garage sale ads you can find; paste them up on a piece of paper.

Then, with a bit of critical analysis, you’ll be able to determine how to write a good ad of your own by determining the
good and the bad in the ads you’ve collected.

Something to remember: The bigger and better your sale, the bigger and better your “getting started” ads should be.

And the secret to outstanding garage sale profits is in having the widest or largest selection of merchandise. You should have an old-fashioned ‘sandwich board’ to display in front of your house when your garage sale is open for business.

This will pull in your neighbours, if you haven’t already informed them, and attract the people driving by.

Sandwich boards are sometimes set out at key traffic intersections not far from the site of the garage sale, to
attract attention and point the way (but do check with your local authorities that this is permitted in your area).

Another “sign idea” practice by a few really sharp operators is the old “burma Shave” roadside pointers.

Here, you simply take a few cute sayings in verse (or one-liners), write on pieces of board, and tack onto the
telephone poles at about 200 yard intervals on a thoroughfare leading to your garage sale.

You’ll create a lot of traffic for yourself!

By all means, search out and use all the free bulletin boards in the area.

It’s better, and usually much more profitable, to take the time to make up an attention grabbing circular you can post on these with a postcard announcement.

To do this, pick up some ‘transfer lettering’, go through your newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination, make up an A4 poster-type announcement of your sale.

When you’ve got it pasted up, take it to any quick print shop, and have them print up 50 to 100 copies for you.

The cost should not come to more than £5 – £10.

If you make this “circular poster” up with versatility and long time usage in mind, you can use it over and over again, simply by pasting on a new date.

In case you were puzzled when we t`lked about “pasting”, this is simply pasting another piece of paper onto the overall page.

Say you have a circular with a date of Wednesday March 1st, and want to change it to read Thursday July 16th.

Rather than do the whole thing again, simply write out the new date with your transfer letters on a separate sheet of paper, cut out to fit in the space occupied by the old date, and paste the new date over the old date.

A good paste to use for this purpose is rubber cement.

That’s all there is to it; the printer does the rest.

Now let’s talk about the ‘inside secrets’ of drawing people into your sale, and the merchandising ‘gimmicks’ that will result in the maximum sales and profits for you.

First, call attention to your sale. Don’t be shy, bashful or self conscious about letting everybody for miles know that
you’re having a garage sale.

You have to give your sale some flair. Put some posts up across the front of your property, and run some twisted crepe paper between them.

Even better than crepe paper, run brightly coloured ribbons.

Inrest in some colourful pennants and fly them from temporary flag poles.

And don’t forget the balloons!

Make your garage sale a fun kind of event with clusters of balloons anchored to your display tables and racks.

Be sure to “float” them above the heads of your customers as they are browsing through your merchandise displays.

Cover your display tables with colourful cloths. Don’t hesitate to use bright colours with busy patterns. Regardless of what you sell, effective display is still predominantly essential!

You cannot “dump” items haphazardly on a table, sit down, and expect to realise great profits.

The people doing the most business – making the most sales – are the ones with interesting displays, action and colour.

Try to have as wide a selection of colours as possible in your clothing racks, and mix them for a rainbow effect.

Make sure that your jewellery items shine and sparkle.

Arrange them in and with jewellery boxes, jewellery ladders and other items sold for the purpose of showing off jewellery while keeping it neatly arranged.

Think about it, and then study the methods of display used by ‘rack jobbers’ in the stores in your area.

These are the wire racks that usually hold card packaged items.

This kind of display rack would lend itself beautifully for anchoring a cluster of balloons.

Keep these things in mind, and build your individual displays as part of the whole; make it pleasing to the eye as well as
convenient for your customers to browse through and select the items that appeal to them.

Look for some kind of interesting and unusual items to call attention to your sale – something you can set up or park in
front of your home during your sale.

Some of the displays we’ve seen along these lines include a horse drawn cart, a restored Mk 1 Cortina, an old farm plough – anything of an unusual and interesting nature will do the trick for you.

One couple we know put up a display using a mannequin dressed in an old time farm bonnet, long dress and apron.

The display depicted a farm woman of old, washing clothes with a scrub board, and two steel wash tubs.

You have to believe this drew crowds and made people talk!

Wherever your imagination takes you, you have to be different and distinctive, or you’ll get lost.

In the hundreds of garage sales going on, if you take the time to employ a bit of imagination, you’ll end up being the one with the biggest profits.

It’s almost a compulsion of many people to go shopping, to search for interesting and sometimes rare and valuable items.

This fact alone will keep you as busy as you’ll ever want to be, staging and holding garage sales.

The market is so vast, and the appetite so varied, that anything from a brass bed stead to a used diary of somebody’s long
forgotten grandmother will sell, and sell fast at a garage sale.

Put it all together, use a little imagination, and you’ll easily make all the money you want!

HOW TO GET MONEY FOR A FRANCHISE IDEA

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HOW TO GET MONEY FOR A FRANCHISE IDEA
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How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you’d really like to get in on that … if only you had the money? If you’re like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations.

When the average person sees one of these opportunities, or comes up with a similar idea of his own, the problems of
start-up capital may seem formidable. But in reality, they may not be. In fact, just about anyone with a good credit record and an “insider’s sense of business” can get the capital he or she needs, whenever it’s needed. The secret is in knowing how to put together a proper proposal, and to present it to the right person. These are the “how-to” instructions we’re going to give you in this report.

The first thing you’re going to need is a complete business plan. This is a complete and detailed description of exactly
how you intend to operate the proposed business. Your business plan should detail precisely the product or products you plan to sell; how you’re going to produce or manufacture the product; your costs (inventory costs if you’re purchasing them from a supplier); who is going to sell those products for you; how they’re going to be sold; the attendant costs; when you expect to recoup your initial investment; your plans for growth or expansion; and the total amount yow’re going to need to make it all work according to your plan. Your business plan must be detailed — complete with projected income and expense figures — through at least the first three years of business.

Now, assuming you have your business plan all worked out, put together and ready for presentation with your request for capital, let’s talk about your capitalisation proposal.

First, keep in mind that whenever you ask somebody for money, whether it’s for a small personal loan or a large amount of money to fiance a business, you’re involved in a selling situation. You have to prepare a “sales presentation” just as
if you were getting ready to sell an car or fridge. Within this sales presentation you must have all the facts and figures; you must anticipate the questions and the possible objections of the prospective lender with answers or explanations; and you must “package” it as impressively as you would yourself for an audience with the president of British Telecom, or IBM.

The more money you ask for, the more “in the know” will be the people you want to borrow from, and so the more detailed and organised your proposal must be. This shouldn’t cause you too much worry however, because you can hire a CPA to help you put it together properly, once you’ve got the facts and have a business plan he can work from. Look at it this way: the more money you request for your business, the more your lenders or prospective investors are going to want to know about you, your planning, and your business. They want to be impressed with the fact that you’ve done your homework; they want to be impressed with the fact that you’ve researched everything and documented
your facts and figures; they want to be assured by your presentation that investing in your business will make money for
them. It’s just that simple at the bottom line. Unless you can instill confidence in them with your business plan and loan or investment proposal, they’re just not going to give much positive thought to your request for capitalisation.

So you’ll need a balance sheet describing your net worth — the worth of what you own compared to the amount of money you owe. You’ll also have to prove your stability and money management talents relative to how successful you’ve been in paying off past obligations. If you have had credit problems in the past, get them “cleaned up”, or at least explained on your files at the national credit bureaus. Under the law, credit bureaus are required to give you all the information they have about you in their files, and it’s your right to correct any errors or enter explanations regarding negative reports on your credit. Do this without fail because prospective lenders or investors will definitely check your credit history.

So, now you have your balance sheet prepared; your credit history organised in a light that’s favourable to you; your
business plan (with costs and income projected over the coming three years), and you’re ready to start looking for lenders or investors.

Almost all franchisors offer help in setting up with one of their franchises. Most will go out of their way to assist you
in getting the financing you need. Some will lend you the entire amount, with payments coming out of the income they
expect you to make from their franchise operation. Many will carry this loan themselves, while others will carry part of it and find you a lender to finance the remainder.

Franchisors have two objectives in mind when they offer franchises to the public: They are trying to expand their
operation, thus increasing their profit, and they are trying to raise capital for themselves. Generally speaking, if you have a good credit history, and if they feel you have the necessary business personality to achieve success with one of their operations, they’ll do everything within their power to get you in a franchise outlet. Keep this in mind the next time you see an advertisement for a promising franchise opportunity requiring a substantial amount of cash outlay. You don’t necessary have to have all the money. They want you, and they’ll help you!

Many people seem to be unaware that most of today’s largest corporations started on a shoestring — on borrowed money. Many people seem to think that unless they’ve got it all “in hand” in savings, then they’ll just have to keep plugging away until they can save up enough to take the big plunge. Nothing could be further from the truth. Just a quick bit of research will show that 999 out of every 1,000 businesses were begun on borrowed money. Look to your family and friends for financial help. Approach them in a business-like manner; tell them about your idea or plans, and ask them for a loan. Agree to sign a formal statement to pay them back in three, five or ten years, with interest.

When you have your proposal assembled, you might even want to think of a limited partnership or even a general partnership arrangement as a way to finance your project. In any kind of partnership, each partner shares in the profits of the company, but in a limited partnership, each person’s loss liability is limited to the amount of money he initially invested. The truth is, in this kind of a situation, you’ll be doing all the work and sharing your gain with your partners, but then it’s a fairly sure way to obtain needed financing.

In every instance where you run into reluctance on the part of a lender to lend you the money you need, explore the feasibilities of “two-name” or “co-signed” loans. You can have the franchisor sign with you, or even one of your suppliers, a business associate, or even a friend. Often you can borrow or rent collateral such as business equipment or property, and in this way give greater confidence to the lender in your abilities to repay the loan. Whenever you can show a contract from someone who has agreed to purchase a certain number of your products or services over a specified period of time, you have another important piece of paper that most lenders will accept as collateral. Still another possibility might be to get a bank or a firm that has loaned you money in the past to guarantee your loan. They simply guarantee that they’ll lend you money if the need should arise.

Going straight to your local bank, applying for a business loan and walking out with the money is just about the most unlikely of all your possibilities. Banks want to lend money, and they must lend money in order to stay in business, but most banks are notoriously conservative and extremely reluctant to lend you money unless you have a “regular income” that “guarantees” repayment. If and when you approach a bank for a business loan, you’ll need all your papers in order — your financial statement, your business plan, credit history, and all the endorsements you can get relative to your succeeding with your planned enterprise. In addition, it would be a good idea to take along your accountant just to assure the banker that your plan is verifiable. In the end, you’ll find that it all boils down to whether or not the bank officer studying your application is sold on you as a good credit risk. Thus you must impress your banker — not only with your proposal, but with your appearance and personality as well. In dealing with bankers, never show an attitude of doubt or apology. Always be positive and sure of yourself. However, don’t come on so strong to them that you’re either demanding or overbearing. Just look good, know your stuff, and project an attitude of determination to succeed.

When you’re looking for money to move on a business deal, it does not really matter where the money comes from, or how it all comes about. It’s important that you get the money, and at terms that are suitable to you. Thus, don’t overlook the possibilities of an advertisement for a lender or investor in your local papers. Place your ad as well in national
publications reaching people looking for investments. Other avenues to seriously consider are foundations that offer grants, local dental and medical investment groups, legal investment groups, business associations, trust companies, and other groups or organisations looking for tax shelters.

Basically, it isn’t a good idea to go to a finance company or other commercial lender of this type for a business loan. The
most obvious reason is the high interest rates you have to pay. These companies borrow money from larger money lenders and then turn around and lend it to you at q high interest rate that they pay. Herein lies the means by which they make money from granting loans to you.! The more it costs them to provide the money for you, the more it’s going to cost you to borrow their money. The only element in your favour when borrowing from one of these agencies is that most will generally lend you money against collateral other lenders won’t always accept. Insurance companies and pension funds are not too out of sight with their interest rates, but they generally will not even consider talking to you unless you’re requesting £500,000 or more. They’ll require that your business proposal be backed by the best possible plan. Finally, the bottom line is this: You must have a well-researched and detailed business plan; you must have
all your documents and projections put together in an impressive presentation; and then, you will have to be the one who does the final selling of your proposal to the investor or lender. This means your appearance, personality and attitude, because — make no mistake about it –before anyone lends you any sizeable amount of money, they’re going to want to take a close look at you personally before they hand over the money.

Actually, the different ways of financing a franchise opportunity are as many and varied as your own creativity. The
sources of obtaining money are virtually limitless, and available to anyone with an idea.

One word of caution before you jump into any franchise purchase agreement: the price you pay to participate in a franchise operation is not always the total cost involved in getting the business off the ground. With some franchise operations, you may find other costs such as down payments on the purchase of property, building construction costs, remodelling or site improvements, equipment, fixtures, signs, advertising, and training. Virtually all franchise deals require that in addition to the purchase price or the licence fee of the franchise, you’re required to give a certain percentage of your gross business income to the franchisor, plus extra payments for promotion and administrative costs. Above all else, before you get involved in a franchise, or any business venture for that matter, make sure you’ve conducted a complete and thorough investigation of the opportunity presented. If it’s a good deal, then go with it; but if you have any doubts or feel as though you’re getting in over your head, back off and look around for something not quite so ambitious, or perhaps expensive.

There are a lot of good franchisd opportunities, and some not so good. It’s important that you be sure of what you’re investing in, and that you can make money with it. From there, preparing the proper business plan and the necessary financing, while not always easy, can be done. Now’s the time to do it! We wish you outstanding success with your franchise business. does not really matter where the money comes from, or how it all comes about.

HOW TO START AND OPERATE A FIREWOOD SUPPLY BUSINESS

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HOW TO START AND OPERATE A FIREWOOD SUPPLY BUSINESS
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Unpredictable fuel costs and the necessity of keeping warm in the winter have resulted in “boom sales” for manufacturers of wood burning stoves. There has also been a return to the use of the fireplace as a form of supplementary heat and as a luxury that promotes the “cosy” atmosphere sought after by both middle class and affluent families. This renaissance in the popularity of wood heat, and upward spiralling sales of associated equipment, has created a demand for firewood that’s almost impossible to fulfil!

A very important element: This demand has!caused the price of firewood to almost double over the past several years. Whatever the “going price” for firewood in your area, you can expect it to increase by 20 to 30 percent each year for the next ten years or so.

Your potential market is as varied as the weather; it is also somewhat dependent on the weather. You’ll find buyers among flat dwellers as well as home owners. The rich are buying firewood perhaps more than the poor; those concerned with the purity of the environment and the so-called “voluntary simplicity” folk seeking a return to the “pioneering” life are all part of your market.

One of the secrets of success in this business is understanding why the people in your area burn firewood. Then it’s a matter of learning when and how often they need it, and positioning yourself to fill those needs.

It doesn’t take special education or training to become a successful firewood supplier. Just for the record, the
backgrounds of people operating businesses of this kind range from farmers to unemployed factory workers to doctors, lawyers, and even university professors.

The kind of equipment you’ll need varies according to the type of business you want to establish, and the kind of wood you will be supplying.

The first prerequisite to the establishment of your business is to decide what kind of business – wholesale to retail outlets,
or retail to the general public – you want to operate.

Next, you’ll have to decide on the type of firewood you will sell. There are three major categories: 1) mill efds or sawed
up scrap lumber and kindling, 2) whole logs for the buyer to cut according to his own rpecifications, 3) fireplace and stove wood, cut and split according to the general requirements of your market area.

Your next step is to line up a source of supply. Actually, it’s best to “lock in” a number of sources of supply. Later on, as
your business develops and grows, you may want to offer several different kinds of firewood, that is, become a full service dealer offering firewood to meet everyone’s needs and fancies in your area. We’ll discuss different categories of wood in demand, so that you can explore sources of supply and costs.

MILL ENDS: Your best source of supply for this type of wood is the sawmills in your area. If you live in a city, take a few
weekend trips to the small towns in the countryside. With a little bit of initiative on your part, you chould be able to
discover any number of small sawmill operations within reasonable distance of your home.

What you’ll want to do is buy a truckload of mill ends, take them home and package them into sacks of firewood. Thus, a load of mill ends that you might buy for £50 would be broken down into perhaps 200 sackfuls that you sell for £5 a sack. Multiply these 200 sacks of firewood times £5 each, and you have a gross income of £1,000 for a load of wood costing you only £50. You wouldn’t have to be very smart to realise that’s pretty good, providing your sources of supply can keep up with the demand.

The beauty of mill ends is that they are clean, burn easily and fast, put out a lot of heat, and when broken down into sackfuls are ideal for flat occupants, as well as people who only need a minimal amount for each winter. Until you have a large full service firewood supply operation, it’s suggested that you leave the sale of truckload supplies of mill ends to the larger, more established firewood suppliers. My advice here is that you should stay within your capabilities of supplying the buying demands of your market, and further concentrate on selling what brings you the greatest profit. However, as your operation grows, the supply of truckloads of mill end firewood is definitely worth considering.

Other sources of supply for mill end lumber will be your local lumber yards, woodworking or furniture manufccturing firms, and home building or remodelling contractors. In many instances, you can offer to stop by these places about once a week and clean up the worksite by hauling away the scrap lumber, and they’ll let you have it without cost. It is possible to even get paid for doing this. The only drawback will be that you’ll have to sort this wood, and then saw it up into the sizes you want for your bundles or sacks. This is no big deal, because you can handle a trailer load with a power saw in just a couple of hours. When you have the wood ready to package into sacks, you’ll save time and increase your profits by hiring a couple of college students. Contact the counsellors at one of the local colleges, explain that you need a couple of students for part time work sacking firewood, and you’ll have all the help you need.

As for how much to pay them, establish a pay rate for 100 full sacks. Of two students, one would hold open a sack while the other uses a shovel to pick up the wood and dump it into the sack. Between them, they can gather the top of the sack and tie it with twine. The full sacks, of course, must be stacked on a pallet or in an area ready for selling. Check the time it takes two good students, working at a reasonable fast rate, to load 100 sacks. Knowing the current minimum hourly wage rate, you can then determine the labour value of 100 loaded sacks.

For a supply of the bags to put the wood into, check with a farmers’ feed store. If you buy in quantity, you can get them
at a very reasonable price. You can purchase twine for tying the sacks at the same place.

WHOLE LOGS: Many people have chain saws and fancy themselves as “do it yourselfers”, but they don’t have the time to go out into the woods and bring back firewood. If you can supply these people with a location not too far from home, where they can saw and split their own firewood, you’ll have a steady stream of customers. You’ll need a large vacant site – about half to a whole acre – and preferably on the outskirts of your area. The first thing will be to put up a 6 foot fence around your ground, and then a small garden shed type building to serve as your office.

Contact a sawmill or logging operation not too far from where you want to open your business. Arrange with them to deliver whole logs (lumber rejects) to your wood lot. Your costs shouldn’t run much more than £10 per log, even for premium wood, but will depend upon the size and number delivered in each load.

Still another source of supply is the farmers in your area. Talk with them, and offer to “thin out” areas of standing
timber, and the downed trees. Sometimes, you can get this wood at no cost other than offering the land owner a share of the timber you take out. He may even consider your “thinning” and hauling an even exchange for the logs.

Don’t forget about the road building construction companies, and commercial and residential developers as sources of supply. Actually, once you get into this business, you’ll find sources of supply virtually unlimited, and restricted only by your own initiative in making contact with the property owners.

Once you have a supply of logs within your wood lot, there are many things you can do to attract customers. Run an
advertisement in your local paper inviting “do it yourselfers” to come out and cut their own firewood. You charge them twice as much per log as your cost, and they do the sawing, the splitting, the loading, and provide their own car or truck to take them home. You are there only to supervise and receive payment.

You could also rent chain saws, axes, and the use of your power splitter. Allow the customer to select the log of his choice, and then have the hired help – students, perhaps – who would saw, split and load this wood into the buyer’s vehicle. The ultimate, of course, would be to include delivery and stacking of this wood at the customer’s home.

FIREWOOD AND STOVE WOOD: In running a programme of pre-cut and split fireplace and stove wood, you combine all the principles we’ve discussed so far, into either a wholesale or retail firewood supply sales outlet.

The easiest and most profitable operating procedure is to set up a wood lot where whole logs are delivered to your location. Part time workers saw these logs into 16 to 24 inch lengths for you, and stack the wood onto pallets.

If you can set your business up along these lines, you’ll realise the greatest profits and not have to get involved in the
physical part of the business. The big thing to remember is that – as the business owner and operator – your time should be devoted to selling the end product.

If you decide to be a wholesale supplier, and sell to retailers, advertise for and hire commission sales people to call on the retail outlets in your area. You’ll need help in covering all the possible opportunities for retail sales of your firewood.

You should be selling sacks and pallet loads of firewood. Remember: the more you can divide a basic cord of firewood into sacks or pallet loads, the greater profit you’re going to make from each cord of wood you sell.

You’ll have most people buying cords or truck load quantities of firewood before cold weather sets in, and after that, people will buy in quantities only large enough to get by, or to last out a sudden cold spell. If you should also sell bags and pallets of wood to the general public, after setting up retail sales ou4lets, be sure that your prices at least “average” those being charged by the retail sellers. Never “undercut” the price your retail people are charging.

If you decide to do all the selling yourself – in other words, act as your own retail outlet – you’ll need to advertise.

Start out with a large three-column wide, by four inch deep display ad in your local paper. Unless you’ve had advertising
experience, get the paper to help you with the layout and writing of this ad.

Plan the appearance of this advertisement for a Saturday morning paper. Make your opening a big event – much the same as a grand opening or special anniversary sale – with free drinks, snacks, and balloons for the kids. Ideally, the opening of this kind of business should be staged on a weekend in late September or early October, and designed to acquaint the people in your area with your firewood business.

Get the name, address and phone number of everyone who shows up. This can be handled very unobtrusively by giving away free prizes requiring the attendees to your event to fill out simple prize draw forms. The prizes can be a free log of wood, dinner for two in a local restaurant, or even cinema passes.

The whole purpose of your grand opening show is to let people know that you’re open to serve their needs; to get them to
discover your location; and to implant in their minds the memory that you can supply them with the means to keep warm when the weather turns cold.

Quite naturally, many will find your services to be more convenient, time-saving and less bother than whatever methods
they’re currently using. As you talk with your customers, listen to their “complaints” about their present methods of
firewood procurement, and then alleviate those problems with the services you provide.

After your grand opening, a small 2 by 4 inches display ad in the yellow pages of your telephone directory plus the posting of advertising circulars and business cards left with woodstove and fireplace suppliers, insulation and remodelling contractors and lumber yards in your area is about all the advertising you’ll need to do. However, it would be wise to follow the lead of the “snow tyre” people, and whenever the weather forecast shows a cold front or winter storm moving in, again invest some money in radio and newspaper advertising.

Statistics prove that 20 percent of your potential market will prepare for cold weather by purchasing before the cold weather sets in. Another 30 qercent of the market will wait until the first cold weather spell hits, then buy from the first supplier that comes to mind. Finally, the remaining people will have to be “sold” via suggestion of the benefits your business provides.

This is the period when you begin profiting from those names, addresses and telephone numbers of people who turned out for your big opening event. Simply set up a telephone selling programme utilising the services of commission telephone sales people, and follow up on those who had registered.

You can conceivably operate this business from your home or backyard, and definitely on a part time basis, but the prospects of immediate success, with”outstanding profits, are so great that it would be wise to plan on a big operation from the start.

A receipt pad for taking orders, a “daily diary” or ledger type of book-keeping system, a calculator and a telephone should suffice for office supplies and equipment. Until you’re over the hump on the profit side, you can keep your sales receipts in a shoebox or daily staple together and store in chronological order.

A couple of other points to remember: Hardwood burns the longest and gives off the most heat; firewood that has been cut in the spring and seasoned through the summer is the kind most people will be willing to pay premium prices for; and giving the customer a “little extra” for his money will result in greater and longer success than quick profit schemes.

Once you’ve got your basic firewood supply business on a profitable basis and running smoothly, you’ll find your
facilities and business expertise ideally suited to adding extra profit producing lines such as the sale of firewood accessories, woodstoves, built in fireplaces, home insulation, or weathering services, recycling, and perhaps even home remodelling. er.

THE DO’S AND DON’TS OF PROFITABLE MAIL ORDER ADS

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THE DO’S AND DON’TS OF PROFITABLE MAIL ORDER ADS
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Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising.

First of all, you’ve got to have a dynamic, spectacular ad that attracts the eye, and grabs the interest of the people you’re
trying to sell to. Thus, unless your ad really “jumps out” at the reader, your sales won’t live up to expectations, and your
ad money will be wasted.

The eye catching appeal of your ad must start with the headline. Use the headline to very quickly create a picture in the minds of the reader – a vision of all their problems being solved, and attainment of the kind of happiness they seek. If your headline fails to catch the attention of your prospect, you cannot hope to capture him with the remainder of the ad, because it will go unread! So in writing your advertisement, put yourself in the shoes of your reader. You have his attention for just a little while, so you must quickly interest him in your offer, show him how he can get what he wants, and then cause him to send immediately for your “solution” to his problems. Your copy must exude enthusiasm, excitement, and a positive attitude. Don’t be afraid to use a hard-sell approach! Say what you feel and believe about your offer. And use common, “everyday”, but correct English.

Even so, you can and must remember to be honest. Don’t exaggerate or make claims you can’t back up. Never make
promises you cannot, or do not, expect to keep. To do so could get you in trouble with the Trading Standards Department.

Stress the benefits of your product or service. Explain to your reader how owning a copy of your book (for instance), or
receiving your services will make his life richer, happier, and more abundant. Don’t get involved in detailing all the money you’ve spent developing the product or researching the information you’re selling, or your credentials for offering it. Stress the “sizzle” and value of ownership.

It is important to involve the reader as often as possible through the use of the word “You”. Write your copy, just as if
you were speaking to, and attempting to sell to just one person. Don’t let your ad sound as if you are a speaker at a conference addressing a huge stadium filled with people, but as if there were just one individual listening.

And don’t try to be overly clever, brilliant or humorous in your advertising. Keep your copy simple, to the point, and on target towards selling your prospect the product or service because of its benefits. In other words, keep it simple, but clear; at all costs, you don’t want to confuse the reader. Just tell him exactly what he’ll get for his money; the benefits he’ll receive; how to go about ordering it. You don’t have to get too friendly. In fact, avoid becoming “folksy”, and don’t use slang expressions.

In writing an ad, think of yourself as a door to door salesperson. You have to get the attention of the prospect quickly, interest him in the product you’re selling, create a desire to enjoy its benefits, and you can then close the sale.

Copywriting, whether for a display ad, a classified ad, a sales letter or a brochure, is a learned skill. It is one that anyone
can master with a bit of study, practice, and perhaps some professional guidance.

Your first move then, is to study your competition, and recognize how they are selling their wares. Practice rewriting
their ads from a different point of view or from a different sales angle. Keep a file of ads you’ve clipped from different
publications in a file of ad writing ideas. But don’t copy anyone else’s work; just use the ad material of others to
stimulate your own creativeness.

Some of the “known facts” about advertising – and ad writing in particular – tell us that you cannot ask for more than £3 in a short classified type ad. Generally speaking, a £5 item will take at least a one inch display ad. If you’re trying to sell a
£10 item, you’ll need at least a quarter page – perhaps even a half page of copy – and £15 to £20 items require a full page.
If you are selling something for more than that, you’ll need a four-page sales letter, a brochure, separate order coupon, and a return reply envelope.

If you’re making offers via direct mail, best get your letter into the post on a Sunday, Monday, or Tuesday, to be sure it
does not arrive on a Monday, the first and busiest day of the week. And again, unless you’re promoting an item with a large price tag, the quality or colour of your paper won’t have any great effect on the response you’ll get, but the quality of your printing definitely will, so bear this in mind when you place your printing order.

One final point to remember: The summer months when people are most apt to be away on holiday are usually not good months for direct mail. But they are good for opportunity advertisements in publications often found in holiday resorts, and in hotels.

Again, it cannot be stressed too much or too often: Success in mail order does, indeed, depend upon advertising, and as with anything else, quality pays off in the long run. Read this report again; study it; let it sink in. Then apply the
principles outlined in it. They have worked for others, and THEY CAN WORK FOR YOU!

HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS

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HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS
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Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental
business. All it takes to get started is your time, and once you’re organised, you can easily parlay this business into a
£50,000 a year income.

The first thing of course, is the compiling of names for your mailing list. This is done simply by noting or listing on 3″ x
5″ index cards the names and addresses on all your incoming mail. Arrange these cards in alphabetical order, and you’re
almost ready for business. Or, of course, if you have a computer with a label programme, your job is simple to the
extreme – just enter them in!

To build your list of names, simply run an advertisement in as many of the mail order publications as you can afford, offering a free list of 100 mail order buyers for a self addressed and stamped envelope. And again, as you get these responses to your ad, list their names and addresses in your card file system, and file them in alphabetical order, or enter them onto your computer programme.

Another way to build your list of names fast is to run a short classified type advertisement offering a free report on some
sort of money making idea, in exchange for a self addresses and stamped envelope. As you do with all your other incoming mail, list the names and addresses.

When you’ve got a thousand names in your card file or on your computer programme, the next thing is either to purchase a box of self adhesive labels and type these names and addresses onto the sheets of labels (or if you have a computer, simply print them direct onto labels). If you are typing them by hand, the best way is to purchase the A4 sheets of labels, you can get usually 20 -30 names and addresses on a sheet in label format, and then take that sheet of labels to your nearest photo copy shop, copy them onto plain paper masters and you’re ready for business.

Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.

Look through all the publications offering advertising space for mail order operators – clip out and study those advertisements offering mailing lists – and from these, make up your own ad.

You should be offering your lists for one-time use at £5 for 100 names, £20 for 500 names, and £40 for 1,000 names.

Check with your paper supply sources for the best wholesale prices on reams of plain paper, gummed labels, and the peel and stick labels (and computer labels if relevant). At the same time, explain what you’re about to do with the owner or operator of your local copy shop, and arrange a deal whereby you can copy your names at reduced prices, so long as you provide your own paper.

Then, when your orders start coming in – you simply take your “master mailing list sheets” to the copy shop, copy them onto plain paper, gummed or peel & stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders for that week, and drop them off at the post office with just one trip.

Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and put at the bottom of your article, something like, For more information, or if you have a particular question, write to me at …

It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet – just a one page flyer with 3 columns of ads on one side, and a full page advertisement of some programme or product you’re promoting on the other side. Then, with such an ad sheet, you contact all the mail order publishers, and offer to run their ad in your publication if they’ll run yours in their publication.

Whenever you’re adding a new name and address to your system, always mark whether or not you’ve received any kind of order from that person. You should also number your mailing lists – mark 01 on the cards of the first 1,000 names you type up, 02 on the next thousand, and so on, until you retire or sell your business.

Finally, when you’ve accumulated 5,000 or more names on your lists, you can begin contacting some of the national list
brokers and setting up arrangements for them to broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list – a small price to pay when you consider these people can rent your list out 50 to 100 times a year. They do all the advertising and selling for you, with your only responsibility being to work out arrangements to get the lists to the rental customers.

THE MONEY MAKERS GUIDE TO EASY MAIL ORDER RICHES

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THE MONEY MAKERS GUIDE TO EASY MAIL ORDER RICHES
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Selling products and/or services through the mail is one of the fastest growing methods of doing business in the world today. It’s estimated that sales run to hundreds of millions of pounds in the UK alone, and absolute billions throughout the world.

Millions of people from all walks of life, and in all parts of the world are “into” mail order, with more coming in every day.
Some of them are grossing in the millions, some are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few pounds, and drop out.

Mail order selling appeals to almost everybody with a desire to get rich. Generally, it doesn’t require complicated equipment, a lot of start up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comfort of his or her own home.

About all that’s required for success in mail order selling is an understanding of what you’re doing – it’s not a game or a
kind of thing you want to just give a quick try … It’s a way of doing business, and requires a good understanding of what
people buy, why they buy, and an operational plan that will lead you to success.

In order to make it big in mail order, you must understand that it’s a selling business. Thus, you’ve got to decide on what you want to sell – who your buyers will be – and know why they buy and then, program your selling efforts in such a way that these people will buy from you.

The best, and the easiest selling product or service – because it has the greatest appeal to the most number of people – is
information that gives people knowledge or instructions that will enable them to get rich. The bottom line is simply that
everybody in the world wants to know how they can get rich – without putting forth too much of an investment in either money, time or effort.

So, the first thing that you should do is some marketing research: Look in all the publications running mail order
advertisements and opportunities – get a good understanding of what they are doing how they are doing it – and then formulate a business plan of your own that will allow you to duplicate what they’re doing.

With get rich information or instructions – and knowing that to make the really big money you have to be the author or the prime distributor – there are two ways to go. You can become the author with all the involved headaches and demands upon your time, or you can buy the reproduction rights and re-sell or distribute them as your own.

As the author, you’ll have to do the research, the writing, the printing, advertising, and order fulfilment.

As a prime source distributor, you can pay a one-time fee for the reproduction rights – then spend your time and money on selling efforts. You still have to handle the printing, the advertising, and order fulfilment – but you have the advantage
of “choosing and picking” only what you feel will make money for you. With most writers, only about 10% of what they spend hours, weeks, even months researching and writing, ever sells for them. Writers are just not geared to the profitable marketing of their materials.

Your initial marketing research should give you a good idea of what is selling – what the people are buying – and which titles of any particular euthor you want to promote, and sell for your own profits.

The next thing is to look through all the publications you can find that carry mail order ads – those that run issue after
issue (but not those run as fillers by the publisher) are usually the ones that are making money for the people selling
them (or you can bet they wouldn’t keep running them!)

Decide which kind of program you want to run, and how you want to make money … the best ad to run is one that offers a free report relative to a money making plan. Your ad might read: FREE REPORT! Insiders Secrets to Your Own Million Pound Multi Level Empire. Send SASE to:

In reply to each of the responses you get to this ad, you send them a one page report that briefly explains your multi level secrets, with an invitation at the bottom for those really interested in multi level marketing, to send in another £10 or £15 for your complete multi level marketing “how to manual”. You can then fill up their SASE with other offers, such as the availability of mailing lists for rent, a multi level programme of your own, and a listing of other business success reports you’re offering.

At the same time, you compile the names and addresses of all the people sending for either your free report or their own
materials, and you have the beginnings of a mailing list of your own that you can rent out over and over again at huge profits to yourself.

Save all the envelopes with return addresses, and when you’ve accumulated a thousand or two of these, you can send them in to list compilers and pocket another £50 to £100.

The other way of advertising )s the offering of your own report or book for sale from the ad. Such an ad would read about like this: Insider’s Secrets to your Own Million Pound Multi Level Empire. Dynamic, new report, shows the easy way. Send £3 to:

It’s very difficult to sell anything directly from a classified ad because there just isn’t enough space in which to do a
complete job of selling. Thus, if you do try to sell from a classified ad, be sure to keep your selling price under £5.

A £3 item should pull well with a classified ad – a £5 item will take at least a one inch display ad – a £20 item will take a
well written full page ad, and anything more than £20 will require a professionally written sales letter.

When you’re just getting started in mail order selling, stick to small classified ads – test the pulling power of your ad, and
your product, as well as the publication your ad runs in …

Analyse and practice rewriting some of the ads other people are running – experiment, and run a few ads in only one or two publications – and then build upon your success. In other words, if your first ad costs you £30, and you take in £90 –
take that £90 and run the same ad again, not only in the same publication, but in a couple of other publications as well. Use your profits to expand the exposure of your offer – let as many people as possible see it.

It’s important to note that you cannot expect to “live off” the income from your beginning business efforts. You have to have “other” money to pay your bills.

Mail order success is built upon the wise investment of your advertising money. Take £100 and run a classified ad for your reports i. one of the big national publications. Figuring that from the first £100, you take in £300, run the same ad again in that publication, and at the same time in two other publications. Thus, your real profits should triple – and if
you keep on reinvesting your profits in additional advertising exposure conceivably within six months or less, you should be hauling in several thousands pounds a month in profits.

For a complete reproduction and re-sale/distribution rights listing on other reports, drop a line to the publisher from whom you bought this one.

THE MONEY MAKERS GUIDE TO EASY MAIL ORDER RICHES

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THE MONEY MAKERS GUIDE TO EASY MAIL ORDER RICHES
_________________________________________________________________

So, the first thing that you should do is some marketing research: Look in all the publications running mail order advertisements and opportunities – get a good understanding of what they are doing how they are doing it – and then formulate a business plan of your own that will allow you to duplicate what they’re doing.

As the author, you’ll have to do the research, the writing, the printing, advertising, and order fulfilment.

Save all the envelopes with return addresses, and when you’ve accumulated a thousand or two of these, you can send them in to list compilers and pocket another £50 to £100.

When you’re just getting started in mail order selling, stick to small classified ads – test the pulling power of your ad, and
your product, as well as the publication your ad runs in …

It’s important to note that you cannot expect to “live off” the income from your beginning business efforts. You have to have “other” money to pay your bills.

For a complete reproduction and re-sale/distribution rights listing on other reports, drop a line to the publisher from whom you bought this one.

HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU

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HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU
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Everyone dreams of owning a super money making business where other people do all the work, and their only duty involves the approval of sales and bank deposit slips. It’s the only way to go as a business owner.

The problem is, however, not too many people seem to know how to “put together” such a business. What you’re really talking about is an operation where you supply the product and other people do the selling – a prime source with a dealer or distributor network.

Assuming that you have the product, you’ll also need a sales kit and plenty of impressive, eye catching promotional materials. If you don’t supply or offer to supply materials with which your sales force can sell the product, you’ll have a hard time enlisting people to sell for you, and you probably won’t set any sales records relative to your product either.

Let’s assume that you’ve just written a book – HOW TO MAKE £££’S PER YEAR AT HOME WITH YOUR TYPEWRITER. OK, in order to sell this book, you’ve got to get the word out to the people that you have such a book available. Advertising on your own is going to cost you money, and unless you’ve got a good understanding of the advertising business, you may never reach your full sales potential – besides, the time and effort expended in finding the “right” place to advertise, the placing of your ads, monitoring your returns, and the frustrations of dealing with curiosity seekers, will quickly wear you out. Such is not the way you envisioned your life when you got the idea to write the book, get rich and enjoy a life of leisure.

So, just as soon as you’ve got your book written – the book is your product – get some “bids” out to the advertising agencies in your area, the freelancers, and the advertising department at your local colleges. What you want these people to do is make up an advertising circular promoting and selling your book. Now then, in a different – maybe smaller- type, and kind of like as an afterthought – at the bottom of this circular, you include the phrase: Dealer Inquiries Invited.

Look over all the submitted circulars and choose the one(s) you consider the best. Then have a supply of these printed up at your local print copy, obtain a mailing list of opportunity seejers, and get them in the mail.

Just as soon as you’ve dropped these first circulars in the mail, start writing your dealer/distributor letter. This should
be simply an explanation describing how you will dropship orders for their customers, allowing them a certain commission on each sale and, the price per copy you’ll sell your book to them in wholesale quantity lots. At the same time, this letter should include a copy of your advertising circular, and an explanation, reassuring these dealers that they can reproduce this circular, with their name and address in place of yours on the order coupon. You might even include a brief note that you will pre-print these circulars with the dealer’s name and address and send them to him for a wholesale printing price. All of this boils down to your supplying him or her with whatever is needed to promote and sell copies of your book for you. The bottom line is simply that you can only reach so many people, and sell so many books by yourself. with 1,000 people helping you – mailing out advertising circulars and running small ads in loads of opportunity seeker publications- your costs of running your business will be minimal while your book sales should rocket.

Remember though, you need an impressive, eye-catching advertising circular or mailing package for your sales force to
use as their own, and you need a clear, easy to understand lepter outlhning the commissions you allow, the price of your
books in wholesale quantity lots, and the availability of advertising materials for your dealers.

The advertising circular should be dual purpose – you send it out to solicit sales of your products, and at the same time,
recruit dealers who are impressed with your advertising materials and feel that they can make some money for themselves by promoting your product. Again, this needn’t be much more than a simple “thsow away” line at the bottom of the circular: Dealer Inquiries Invited.

Now that you’re organised this far, the next thing is to contract to run as many small DEALERS WANTED ads in as many of the mail order publications as possible. Such an ad can be either a classified or a small, but eye catching one inch
display ad:

DEALERS WANTED! Outstanding new book. Sells like wildfire! Everybody wants a copy! Make £10 profit on every £15 sale! Details send SASE to:

Basically, that’s all your “dealers wanted”`ad need to say, and then with plenty of exposure in all the mail order publications over a period of six to eight months, you should have hundreds of people all over the country selling your book for you. Simple, easy, almost cut and dried, but it works!

In building my own business from scratch over the past few years, I’ve found that once you’ve established a basic dealer/ distributor network – or a list of people selling for you – you can add hundreds of related products, and the orders just keep coming in. Give it a try, and see for yourself just how easy and profitable it can be for you!