Dating

HOW TO START AND OPERATE YOUR OWN PEN-PAL CLUB

_________________________________________________________________

HOW TO START AND OPERATE YOUR OWN PEN-PAL CLUB
_________________________________________________________________

Pen Pal clubs are very easy to start, and can provide a very comfortable “by mail” income for the sharp operators.

The best way to operate is via a monthly newsletter, and listing of new members. We’ve found that a simple, one page,
typewritten sheet is all you need to get started. This should be, or should include, a quick run-down on what your members are up to, i.e. Janice C is planning her holiday in Greece next month; Debbie O. is taking night classes to learn Spanish; John R. is thinking of changing jobs – he wants to get more involved in sales; Bon L. is setting up his own carpet cleaning business; Dave A. is wanting to move to Ireland … etc.

This kind of reader-membership involvement will get your “newsletter” off to a running start, and keep your members loyal to you because of the “gossip” you pass along in each issue.

You follow your “gossip story” with either a question and answer session, or letters from the readers. Complete the newsletter with a short story on how to meet men or women, what to say, and how to develop a friendship. The back page, or extra page, is then a listing of men and women – including a short description of each, and their addresses – wanting to correspond with or meet other people with similar tastes.

You’ll need a typewriter, paper, and names of people writing and receiving pen pal letters. You can quickly secure a start with names by answering ads (classifieds) placed in your local papers, and some nationals that have similar ads in, and it
won’t be long before you have the basic 100 replies to begin your operation.

You should have letterheads and mailing envelopes and return reply envelopes printed. Get quotes from local printers, and mail order printers.

Next, make up a sample copy of your newsletter, and an application sales letter than will explain your membership fee
of about £10 a year for the newsletter, plus £1 per month each time you carry a member’s name and address in your
“correspondents wanted” section. Be sure to ask for retorts on what members are doing, and encourage thgm to send up to date news on what they’re doing as this keeps the “personal touch” gossip supplied.

Now, send out your newsletter samples, with your sales letter/ membership application, to the list of names you have aquired.

At the same time, you should run an advertisement in as many of the small mail order publications and ad sheets as you can afford. Your ad could read something like this:

Pen Pal Listings! Nationwide circulation! £1 to: (your name and address).

Tom’s Pen Pal Letter! Monthly Club News and membership listings! £1 to: (Your name and address).

Of course, you’ll want to keep records on all your members, and continue to update the listings you carry, but basically that’s all there is to getting started. You could even run ads of this kind in your local newspapers and get a good response. We recommend that you send for sample copies of other Pen Pal Club bulletins to see how they operate and what ideas of theirs you can adapt for use in your newsletter. By all means, become a browser, and look through all the magazines and leaflets with information about pen pals and mail order introductions, every time you pass a magazine display rack.

Be sure to get your newsletter out regularly, and don’t stop advertising. Keep up your efforts to sell as many issues of
each publication as you can, expand your membership list, and get as many new listings for each issue as you possibly can.

Something you might want to consider – 3 back issues of your newsletter for £3, or as a free bonus to all new subscribers.
You could carry this idea as a free bonus in your advertising, and as a special offer in your newsletter.

You might also want to expand your income potential by offering booklets, books, tapes, motivational and informational material.

By keeping good records of all the mail you rebeive, you can also sell or rent name lists of people who have responded to
your offerings to other mail order dealers. Real opportunities exist for sales mentioned in the paragraph above – the
opportunities limited only by your imagination.

HOW TO START AND SUCCESSFULLY OPERATE YOUR OWN CORRESPONDENCE CLUB

By admin Leave a Comment

_________________________________________________________________

HOW TO START AND SUCCESSFULLY OPERATE YOUR OWN

CORRESPONDENCE CLUB
_________________________________________________________________

All over the country, in fact, all over the world, there are lonely men and women eagerly seeking confidential introductions to other people – for friendship, companionship, even marriage. They’re in every village and hamlet, in every town and city, at every crossroads and every rural outlet, in factories, shops, offices, churches – they’re everywhere!

You can help these people ease their loneliness, and make a very good income for yourself as well, with a Correspondence Club. If you enjoy people, and have an imagination for the world of business, then this is for you.

The first step is to find out what the other correspondence clubs are doing. Your purpose will be to design your own
format, and look for ways to improve upon what they are doing. So, look at the newspapers on sale in your local newsagents, and write a letter to as many of the advertising correspondence/pen pal clubs as you can afford. Simply state that you are thinking of joining a correspondence club – but you don’t want to be “ripped off”, so you would appreciate a sample copy of their latest club newsletter, and a listing of everything the Club endeavors to do for its members.

Most of the established clubs will respond quickly, because the very least it means to them is another address they can sell. Don’t use business letterhead paper, or a business name. Just inquire as an ordinary, interested person.

Once you have your game plan organised – what you will offer your members, the fees you’ll charge and the related services or items you want to offer as sources of added income – your next move will be to begin advertising. Start small, and go slowly … this is mainly to allow you to handle the ever-increasing number of members while still maintaining firm control over the time required to keep up with the business.

Your first advertisement should be in the classified columns of the newspapers in your area. An advertisement, such as the following, inserted once a week for a month, shouldn’t cost more than £25 for the month, while filling your mailbox:

Young woman, just divorced, wants to meet eligible men through correspondence. Tell me about yourself with SASE to: Box no, and your name or nickname, (most people use something like Judy, Box 1234, Anytown).

At the same time this ad is running for men to inquire about the available girls, run an ad such as the following in about five or six of the national mail order ad sheets …

Young business executive – bit shy – wants to meet the right woman through correspondence. Will answer all letters. Paul, Box 123, Anytown, Anywhere.

Certainly you should vary the ads weekly, study the ads the other clubs are running, and adapt what and how they’re doing it to your own needs.

Hopefully before you begin, and as a result of the sample newsletters you received from all the correspondence clubs you wrote to, you’ve prepared your own bulletin and can send it off in reply to all of your enquiries, with an invitation to pay for a membership in your club. Another important “rung up the ladder” you’re going to get from these samples is a list of names and addresses of both men and women seeking correspondence. Some do include names and addresses with their bulletins and some don’t, either way, they all sell names to each other so you can send a sprinkling of those names and addresses with your own, until you become well established and with a mailing list of your own.

Important to remember – do not begin advertising until you have your first club newsletter prepared, along with your membership application. Then, just as soon as you receive each inquiry – you can send out your answer – the faster your service, the more credibility you’ll impart to youò prospects. Also, always watch what the older, more established correspondence clubs are doing, you’ll want to duplicate their methods, but with more flair and better service for your members.

After about three months in business, you should be pretty well established and showing a good monthly profit. Then you can begin running advertising of your own in larger circulation publications, and maybe glossy magazines, etc.

Pretty soon, you’ll find yourself running a successful correspondence club, and making plenty of £££’s – good luck!

HOW TO START AND OPERATE A DATING AND ESCORT AGENCY

By admin Leave a Comment

_________________________________________________________________

HOW TO START AND OPERATE A DATING AND ESCORT AGENCY
_________________________________________________________________

Starting and operating a successful Dating and Escort Service can bring in £20,000 or more per year for the sharp, aggressive, imaginative business person.

The secret to success with a business of this kind is advertising that presents your services with a “show business”
flair – while still maintaining good taste.

Most successful Escort Services are natural expansions of businesses begun originally as Introduction and Dating Services.

To get started, you need an impressive looking application form.

Research into a number of successful operations seems to indicate that a four-page application works well.

This should be typeset with an attractive letterhead or company masthead on A3 paper, folded in half to give the impression of a ‘personnel file’.

Your best paper colours are either pale blue or ivory.

The better paper stock you can afford, the more impressive your application will be, giving a greater aura of credibility to your business, and thus to prospective clients.

In addition to the usual questions such as name, address, telephone number, marital status, place of employment, hobbies, likes and dislikes, your application should contain:

A short personality test which can be obtained with a bit of research at your public library.

For ideas, samples, and even tests you can use intact, be sure to check some of the women’s magazines.

And don’t discount the idea of registering at an already established business of this type; or possibly you can see their
application form without actually involving yourself any further.

Or inquire among friends and acquaintances who have registered with a dating or escort service.

Near the end of the application, you should include a short paragraph pointing out the fact that your organisation, in
addition to bringing people together as a dating service, also provides an escort service for out of town visitors and local
non-members.

You then pose the question: “Would you be interested in these kinds of dates, which would include all expenses, and a minimum fee of £25 for what usually amounts to a very delightful time with an interesting person. Your only obligation ever is to be your usual charming self and enjoy”.

Just before or above the blank for your applicant’s signature, include a legal disclaimer to any responsibilities or promises implied and/or not specifically stated within the application.

The building in which you locate: for this one, you’ll need a store-front office, and it should be in a better part of the
area.

Try to select a site that is upbeat and attractive without being “jivey” – one that would appeal to the more conservative or
mature as well as the younger generation.

Many of your clients are going to be mature, and be reminded, the mature, intelligent sector of our society is “getting
younger” and more vigourous, “still interested in life” more than in years past.

In other words, the section where you locate should reflect a modern attitude, but with solid values.

The reception area of your office should be large and comfortable, with as expensive a look as you can manage.

Your receptionist is very important.

She should be attractive, with a vivacious and outgoing personality.

She should be able to quickly put your prospective clients at ease, and generally make them feel that belonging to your group is going to be the beginning of happier times, fun, and lasting friendships.

You should have at least two expensive looking picture scrap-books on the coffee table in your reception room.

These you can fill with portrait or candid shots of your members and clients.

These pictures can pose a problem for you while you are in the beginning stages, so don’t hesitate to gather pictures of
various relatives, friends who are not necessarily located in your area or even visit a nearby college and ask if you can take some photos.

You will need to get a release signed by each one, and you simply explain that you are putting together a picture display
book of people in the area for the promotion of your business, and their names and any other information will not be publicized or released.

After your prospective client has filled out the application, the next step is a personal interview.

Your office should be cosy and comfortable, but business like, and you should arrange for uninterrupted time in complete privacy with each person.

You should use this interview as the basis of your estimate of the kind of person most likely to match this client. Be
empathetic with your clients; you are going to meet people who are tired of the “dating game” as it is usually played out in singles bars and unproductive groups they had joined before.

You might get added help in the interviewing by writing for advertising material and brochures from similar services in
other areas, adapting any techniques you like to your own interviewing process.

Most escort services we looked into publish a monthly newsletter with titbits of information.

Who’s doing what, job changing, who’s travelling, plus a listing of upcoming events and activities.

Some of these newsletters feature ‘girl and guy of the month’, with lots of pictures, involved in hobbies at home, and candid shots of everyday life.

Usually, the escort service itself will sponsor an “all membership” party about once every three months to introduce
other members and project a sense of “family” and belonging.

As we said earlier, advertising is the key to your success with this project.

A small classified ad, run about for a week in the “Personal Column” of your area newspaper should start the ball rolling.
Some ideas for pulling enquiries from men might read like this:

‘Career woman, new to area, seeking dates with honest, fun loving guys. Call Barbara, 12345’.

‘Young recent divorcee ready to start dating again. Call Linda on 12345’.

And for attracting enquiries from women:

‘Young business executive wants to meet eligible ladies. Call Ron at 12345’.

‘Active and ambitious young man wants to meet wholesome kind of girl. Call Brian on 12345’.

At the time you have an ad of this type running, you’ll want to have bulletin board ads and notices everywhere, in as many company newspapers as you can get into, and wherever people are most likely to take notice.

This ad should be a straight advertisement inviting people to “get out of the rate race” of the singles game by joining your
organisation.

You’ll of course emphasize confidentially, respectability, and the fact you only deal with people who are really serious about meeting new friends and forming lasting relationships.

Your ads soliciting new members should tell readers you’ll help them meet new friends and enjoy dates with people, especially matched to their own likes and dislikes.

A sense of fun and excitement should be conveyed, but at the same time, honesty, respectability and trust.

You cannot use flashy headlines or pictures of models that give a connotation of an invitation into the bedroom.

Write your ads from the point of view of the people you want to sell to – build from what you believe to be their special wants, and visualise their thinking.

Put yourself in the place of a prospective new member, and understand that it takes a great deal of nerve, we might even
call it courage, to make that move to ask for help in dating – it is generally easier to just let things slide along – stay in
that same old “rut” than to ask for help – and risk disappointment.

You’ll have to have a “planned explanation” when people call in to answer to your ads.

Quickly get the name and phone number, ask a few questions, and set up an appointment for him or her to come into your office.

When you are in the interview, be bright, inviting, but factual and brief, and don’t lose control of the conversation.

Best to have your questions and answers written out in the order that works best to pull the prospect into your office, and then follow it to the letter.

When you’re ready to expand with Escort Services, get the word out to all the likely places where people wanting these services will see your ads or hear about you in friend-to-friend conversation.

Have some interesting posters made up inviting people to call asking about your charming escorts for every occasion – dinner dates, banquets, parties, theatre dates, dancing and special occasions.

Try to get one of these up on the wall at the airport, train and bus stations, and in the better hotel lobbies in your area
anywhere where travellers are likely to notice them.

Run a regular ad in your Thursday and Friday papers, and also in the Yellow Pages. Pass out business cards to all the car rental agencies and the restaurants near the travel centres and to anyone and everyone having anything to do with convention or tourist arrangements in your area.

You will have to experiment and test to determine the right fee to charge for providing an escort, but with most escort
services, the minimum is £50 plus all expenses.