7 Reasons Why a Podcast Can Help You Grow Your Business

7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting.  In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.

It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.

The 7 Reasons You Should Podcast:

  1. Easier than it looks
  2. Podcasts can be repurposed
  3. Used for networking and building referrals
  4. Can build an emotional connection to your audience
  5. You can make additional revenue
  6. Increase traffic to your website
  7. Podcasting is a long-form content that people can pay attention to

Like this show? Click on over and give us a review on iTunes, please!

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